Select Page
Aired on December 13, 2022
Episode 159
The Secret to Create More Opportunity to Make Money and Conquer Paying Customers
Listen Now
The term “empathy” is used to describe a wide range of experiences. Emotion researchers generally define empathy as the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. In other words: The ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation. One of the most important things in the process of mastering the sales game is to study empathy not only as a feeling, but also as a mindset on how to solve problems, understand demands and present a solid proposal that helps your customers have the best solution for their needs. In this episode you will learn the full meaning of empathy in the sales world and how to use it to leverage your sales and impact in the world. Are you ready? Let's dive in!

The Secret to Create More Opportunity to Make Money and Conquer Paying Customers

Do you feel like you’re in a rut when it comes to making money and attracting paying customers?

It’s a common challenge for many entrepreneurs and business owners. But the good news is, there is a secret to unlocking more opportunities to make money and conquering paying customers.

Let’s dive into this secret and explore how you can implement it in your own business!

Understanding Your Target Audience

The first step to creating more opportunities to make money and conquer paying customers is understanding your target audience. This means knowing exactly who your ideal customers are, what their pain points are, and how your product or service can solve their problems. Here are some key points to consider:

Customer Demographics

Identify the age, gender, income level, and other relevant demographics of your target audience. This will help you tailor your marketing efforts to reach the right people.


Understand the lifestyle, interests, values, and motivations of your target audience. This will enable you to create messaging that resonates with them on a deeper level.

Pain Points

Identify the specific challenges and pain points that your target audience faces. By addressing these pain points, you can position your product or service as the solution they’ve been looking for.

Creating Compelling Offers

Once you have a clear understanding of your target audience, the next step is to create compelling offers that will attract paying customers. Here’s how you can do that:

Value Proposition

Articulate the unique value that your product or service provides. What sets it apart from the competition? Why should your target audience choose you over others?

Irresistible Incentives

Offer incentives that are too good to pass up. This could be a special discount, a free bonus, or a limited-time offer that creates a sense of urgency.

Clear Call to Action

Make it easy for potential customers to take the next step. Whether it’s making a purchase, signing up for a demo, or requesting more information, be sure to include a clear call to action in all your marketing materials.

Building Relationships and Trust

Building strong relationships and trust with your target audience is essential for creating more opportunities to make money. Here’s how you can do that:

Consistent Communication

Stay in touch with your audience through regular communication. This could be through email newsletters, social media updates, or blog posts that provide valuable content.

Social Proof

Showcase testimonials, case studies, and reviews from satisfied customers to demonstrate the value and credibility of your offering.

Exceptional Customer Service

Provide excellent customer service at every touchpoint. When customers feel valued and supported, they are more likely to become loyal advocates for your brand.

Leveraging Multiple Marketing Channels

In today’s digital age, there are countless marketing channels available to reach and engage with your target audience. Here are some key channels to consider:

Social Media

Engage with your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn. Use compelling visuals, informative content, and interactive features to capture attention.

Email Marketing

Build an email list and send out regular updates, promotions, and personalized recommendations to nurture leads and convert them into paying customers.

Content Marketing

Create valuable and relevant content, such as blog posts, videos, and podcasts, to showcase your expertise and attract your target audience.


Creating more opportunities to make money and conquering paying customers is not an impossible feat. It requires a deep understanding of your target audience, the creation of compelling offers, the building of trust and relationships, and the effective use of multiple marketing channels. By implementing these strategies, you can unlock the secret to driving business growth and achieving success in the competitive landscape.

So go ahead, take the leap, and watch as the paying customers come pouring in!

Powered by RedCircle

Biggest Takeaways:


  • If you’re selling business to business, not all B2B sales require a proposal.
  • If you want to get your proposals accepted, you need to follow their instructions.
  • You do not do heavy lifting with a proposal.
  • Do NOT use a proposal in order to avoid negotiations.
  • You are the one that actually has to actively sell.
  • Your proposal is a part of the sales process.
  • Empathy is defined as the ability to share and understand the feelings of another.
  • Empathy is related to our emotional quotient or emotional intelligence.
  • When we are dealing with our potential customers, our leads or prospects, they often make decisions and buy based on emotional reasons or rationale.
  • Human beings justify that emotional buy using logic.
  • It’s important that we use both the logical left brain and the creative right brain, or the more intuitive, emotional side of things.
  • This is all about understanding, being able to use your brain to logically understand another person’s perspective about what’s happening from a situation.
  • Empathic concern is really about the ability to sense to have an understanding, but really, it’s about sensing.
  • Empathy is not just about timing.
  • Empathy is the basis for really solid communication.
  • Every step of the process is really about re-engaging, reinvigorating and re igniting the fact that you’re on the same page together with your prospective client.




  • How you position yourself when you are having to sell using proposals [02:50]
  • What to do if you’re selling business to business [03:48]
  • Why your proposals do not get accepted [04:36]
  • 1st thing to do to Increase Your Close Ratio for Sales Proposals [05:12]
  • 2nd thing to do to Increase Your Close Ratio for Sales Proposals [06:02]
  • 3rd thing to do to Increase Your Close Ratio for Sales Proposals [06:25]
  • A great place to make sure that you clarify expectations [08:29]
  • Why you need to highlight your proposals [09:18]
  • What is empathy [15:31]
  • Three main types of empathy [15:49]
  • Three different ways that we process emotional information [16:51]
  • The whole point of having empathy [24:02]
  • Things that allow you to create appropriate connections in your sales [25:21]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


🎙 Powerful Resource:


Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

The best part? You can grab yours for a limited time for only $7 instead of $97! 💥

Sponsored by:

Sales Mastery Society: Want to close $2,000 – $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼   


Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell with More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


Find out more about me here:


Facebook Group

























Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.