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Once upon a time…stories are captivating and can transport us back to a specific moment in time. The power of storytelling can’t be underestimated to transport your dream clients from where they are to where they want to be so they can imagine it for themselves!


You can tell a story about anything. Whenever you’re telling somebody about a series of events, you are telling a story, no matter what the subject or when they occurred. As such, stories are of great value to human culture, and are some of the oldest, most important parts of life. 

In this episode, I’m going to break down exactly why Story selling is so impactful.  Let’s break down the top 3 things you need to include in each and every story you use to sell.


Biggest Takeaways:

  • Stories are so impactful because they are emotionally based.
  • It’s not really about you.
  • It’s a way for you to stand out as the expert, because stories cannot be duplicated.
  • It does not have to be this big long-winded story.
  • Stories can be as short as 2 sentences. 
  • They will sell yourself without you needing to really do anything at all, if you use story selling properly.



  • Why stories work so well in helping you to sell [01:43]
  • How stories can be so impactful [02:25]
  • A practical example [04:30]
  • How to use the exact words specific to the situation [10:09]
  • What they’re looking for [13:36]
  • The beauty of using stories to be able to help you to sell [14:01]


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