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Aired on March 9, 2021
Episode 84
Using Your Signature Story Vault to Sell feat. Expert Merav Richter
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Craft compelling sales with storytelling! Merav Richter's expert insight guides you to build trust, stand out, and overcome objections using your signature stories. Connect authentically, integrate stories seamlessly, and engage prospects to unlock your sales potential and achieve success! Embrace the art of storytelling and transform your approach today!

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Everyone has a story to tell, the big question is, do you tell your story correctly? In today’s episode, me and my friend Merav Richter, an incredible professional who studies archetypes and the relationship between storytelling, philosophy and our human development, talk and share incredible tips, concepts and insights on how archetypes can help us. 

She hasn’t always been a TedX speaker, master storyteller, and ghost writer behind big names in the publishing and speaking world! Her journey to her current expertise is fascinating and shows how powerful your story can be to captivate and connect to your audience. 

We break down key parts for each archetype so you can create your very own signature story vault to learn and understand more about your business and yourself while selling better to your audience. If you’ve ever wondered how to really use stories in your business, this is the episode for you! 


Biggest Takeaways:

  • Stories sell.
  • Think about what is it that allows you to be relatable, to allow you to connect to the people that you are here to serve.
  • Part by part – heart before smart™.
  • Why do we get it wrong when we try to do it “smarts” first.
  • Sales is all about numbers, but we can’t forget about the non-numbers factor.
  • The best tool for a storyteller archetype is to actually record themselves and then have that transcribed.
  • It’s a constant journey.
  • We have natural tendencies, so how do you use this to your own advantage?
  • It is great to have emotion.
  • We often compare ourselves to chapter 10 or the epilogue, the end of the book, when we are still in the prologue



  • How to lead the concept of signature stories [04:48]
  • What makes a signature story [13:09]
  • Where to start [18:35]
  • A rule in the publishing world [20:05]
  • How you can make sure that you don’t overlook these gems [29:02]
  • The idea of an archetype [30:14]
  • Go and pick a story [41:18]
  • How to connect stories with your business [42:38]
  • We are still in the prologue [52:58]

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7 instead of $97! 💥

Sponsored by:

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Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Get your FREE 6 Author Archetypes Assessment on her website – Merav Richter website:

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