Everyone has a story to tell, the big question is, do you tell your story correctly? In today’s episode, me and my friend Merav Richter, an incredible professional who studies archetypes and the relationship between storytelling, philosophy and our human development, talk and share incredible tips, concepts and insights on how archetypes can help us.
She hasn’t always been a TedX speaker, master storyteller, and ghost writer behind big names in the publishing and speaking world! Her journey to her current expertise is fascinating and shows how powerful your story can be to captivate and connect to your audience.
We break down key parts for each archetype so you can create your very own signature story vault to learn and understand more about your business and yourself while selling better to your audience. If you’ve ever wondered how to really use stories in your business, this is the episode for you!
- Stories sell.
- Think about what is it that allows you to be relatable, to allow you to connect to the people that you are here to serve.
- Part by part – heart before smart™.
- Why do we get it wrong when we try to do it “smarts” first.
- Sales is all about numbers, but we can’t forget about the non-numbers factor.
- The best tool for a storyteller archetype is to actually record themselves and then have that transcribed.
- It’s a constant journey.
- We have natural tendencies, so how do you use this to your own advantage?
- It is great to have emotion.
- We often compare ourselves to chapter 10 or the epilogue, the end of the book, when we are still in the prologue
- How to lead the concept of signature stories [04:48]
- What makes a signature story [13:09]
- Where to start [18:35]
- A rule in the publishing world [20:05]
- How you can make sure that you don’t overlook these gems [29:02]
- The idea of an archetype [30:14]
- Go and pick a story [41:18]
- How to connect stories with your business [42:38]
- We are still in the prologue [52:58]
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Get your FREE 6 Author Archetypes Assessment on her website – Merav Richter website: https://meravrichter.com/
Merav FB: https://www.facebook.com/MeravRichterAuthor/
Merav IG: https://www.instagram.com/MeravRichter/
Merav LI: https://www.linkedin.com/in/merav-richter-a589011a/
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