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Aired on March 30, 2021
Episode 87
Why Sales Conversations Go Horribly Wrong
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Hey Sales Champs! Sales convos tanking? Not just you. Lack of prep, not solving, not listening, dodging objections - common slip-ups. But with prep, problem-solving focus, active listening, and facing objections head-on, you'll ace those talks. Go get 'em, champs!

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Biggest Takeaways:

  • Selling is all about serving
  • The goal is to get an answer and an answer that is straightforward enough that you understand what the next steps look like in the event of a sale.
  • When you step into maybe-land it’s because you didn’t have a clear goal and a clear outcome that you wanted to accomplish in your sales conversation in the first place.
  • If you aren’t the one that is asking questions and your potential client is all of a sudden drilling you, you have lost control over the entire conversation
  • If you don’t ask the right questions that also allow that person to be part of the conversation you won’t sell well
  • If your clients don’t feel like there is an appropriateness to what it is that you’re recommending as the expert, it doesn’t matter what the price point is
  • The more research that you do, there’s incrementally better results
  • When you feel confident and connected to your ideal clients, it’s going to be a lot easier for you to be able to sell your services and your products with more ease
  • It starts with you
  • Sales is not something that all of us have to be naturally good at, but it is a skill that we can all master with the right know-how!



  • What are some best practices for a sales conversation that goes really well [01:33]
  • The very 1st thing that makes sales conversations go horribly wrong [02:08]
  • Why the goal is not necessarily to make a sale. [03:39]
  • Why the “Maybe” is the trickiest and the worst thing [04:10]
  • The 2nd reason why sales conversations go horribly wrong [05:12]
  • Sell With More Ease [06:32]
  • The 3rd reason why sales conversations go horribly wrong [09:42]
  • Where is the sweet spot on Sales [13:33]
  • Your ideal clients are a variety of personality types. How to research it more [13:59]


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