Select Page

Have you ever thought: “what is the single biggest needle mover I need to focus on each day for my business?” As the founder it’s hard not to be involved in all the areas of your business or wear multiple hats. But this can increase the noise and make it harder to figure out what your most important thing is. 

If your business is not seeing the kinds of results that you want, I guarantee it’s because the most important daily tasks are getting lost in the busy work. Daily activity, daily focus that needs to happen in order to drive those results and to see success day after day. So what in the heck am I possibly talking about? Dive into today’s episode and find out!


Biggest Takeaways:

  • Think more about the concept of “connection” in your daily life and how it influences your business.
  • Connection is about people.
  • Customers and clients are people. Your business serves people. Never forget that.
  • The digital market does not rely on a platform in order to work. It relies on you in order to work, which is why it is so great because you are in full control.
  • Make sure you’re creating opportunities for your dream clients to connect with you every single day.
  • Remember you get to pick who you connect with and why you are connecting with them and how those connections can really add value.
  • Always think, “How do I create a win-win opportunity for both of us”?
  • The intention of the conversation is to guide somebody into a framework or process in order to ensure that they are making the right decision for them.
  • Believing is not the only important part.
  • Money follows passion, not the other way around.
  • Satisfied customers do the best advertising.
  • Good work is the result of good communication.



  • What do you need to do as a digital business owner [03:22]
  • The Triple C Framework for Business Owners – 1st Step to Use in Your Business and Life [06:04]
  • The Triple C Framework for Business Owners – 2nd Step to Use in Your Business and Life [13:15]
  • The Triple C Framework for Business Owners – 3rd Step to Use in Your Business and Life [18:06]
  • What A Conversion Process Needs to Look Like [19:15]
  • What generated over hundreds of millions, (probably closer to over a billion dollars) worth of sales in 20+ years. [26:53]
  • How to join the Sales Mastery Society [30:28]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

The best part? You can grab yours for a limited time for only $7 instead of $97! 💥


Sponsored by:

Sales Mastery Society: Want to close $2,000 – $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼   


Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell with More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


Find out more about me here:


Facebook Group



Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.