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Aired on November 30, 2021
Episode 122
3 Simple Strategies to Improve Virtual and Social Selling Close Rates
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Improve virtual and social selling with 3 simple strategies: 1) Be authentic and personalize your communication, 2) Engage through multi-channel outreach, 3) Leverage data for informed selling. Build stronger relationships and close more sales by connecting and adding value to your customers!

3 Simple Strategies to Improve Virtual and Social Selling Close Rates

Today, selling online and through social media is really important for salespeople. To get better at closing deals and making sales using these methods, here are three easy strategies you can use.

Embrace Authenticity and Personalization

Being real and personal is key in online sales. Here's how to do it:

1. Know Your Audience

Understand who you're selling to. Learn about their needs and what they're looking for. This way, you can make your messages more personal and relevant to them.

2. Leverage Personalized Communication

Talk to each customer in a way that's special to them. Use their name and make your messages fit their specific needs. This shows you care and understand them.

3. Be Authentic and Transparent

Always be honest and real in your conversations. Don't push too hard or make false promises. Being trustworthy can help you build a good relationship with your customers.

Maximize Engagement Through Multi-Channel Outreach

To improve your sales, use different online platforms and ways to reach out to customers. Here's how:

1. Diversify Your Platforms

Don't just stick to one social media site or way of communicating. Use different platforms like LinkedIn, Twitter, and Instagram to reach more people.

2. Share Value-Driven Content

Create and share useful content like blog posts, videos, or infographics. This can help show that you know a lot about your field and can be trusted.

3. Foster Conversations Across Platforms

Talk to people on different platforms. Answer their comments, send messages, and create interactive content to build stronger relationships.

Leverage Data and Insights for Informed Selling

Using data and insights can help you sell better. Here's what you can do:

1. Utilize Sales Intelligence Tools

Use tools that give you information about your customers' habits and preferences. This can help you tailor your approach to each customer.

2. Analyze Engagement Metrics

Keep an eye on how people interact with your content. Look at things like how many people open your emails or click on links. This can tell you what's working and what's not.

3. Iterate and Refine Your Approach

Keep improving your approach based on what you learn from the data. Change your messages, content, and strategies to better match what your customers like.

In summary, to get better at selling online and through social media, be genuine, use different ways to reach out, and use data to guide your approach. By doing these things, you can build better relationships with customers and close more sales. Remember, it's all about connecting with your customers and adding value to their experience. So, try these strategies and see your sales grow!

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Biggest Takeaways:

  • Social selling is really about building relationships.
  • Without building relationships, it’s very difficult to sell and to sell well.
  • There is a huge opportunity. Your target market is on social media somewhere.
  • Your social media platforms are designed to create connections with your ideal clients and target market.
  • Your content can’t be designed to talk at people.
  • Your content needs to encourage people, to be interactive, to create engagement, to create conversation, to allow them to think, and to pursue an opportunity to really build a relationship with you.
  • Use social listening as a way to stay top of mind with the conversations that are the most meaningful for your ideal client.
  • Remember that conversions are simply about having people say yes to continuing to engage with you in the next step of the sales process.



  • What is social selling and why is it so important? [06:02]
  • Some strategies in order to make things simple for you [09:09]
  • Strategy Number #1 to Improve Virtual and Social Selling Close Rates [10:35]
  • Strategy Number #2 to Improve Virtual and Social Selling Close Rates [11:40]
  • How to connect with people [12:42]
  • Strategy Number #3 to Improve Virtual and Social Selling Close Rates [20:39]
  • What to do if you’re looking for some help and support [27:40]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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