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Have you ever sent out a proposal and then felt something like “oh my goodness, I don’t even know what this person is going to respond…”?

“I don’t know if this is going to close.”

“I don’t know if I just spend one hour, five hours, 10 hours of my life, if it will be worth it.”

If any of these thoughts have ever crossed your mind, if you use proposals at all in order to sell in your business, this is the episode for you. In today’s episode you’ll get simple strategies and tips to increase your rate of closed sales per proposal. I know it can sometimes be challenging to believe, but it beats repeating: Making money, growing your customer base and creating value for your business and for the world doesn’t have to be difficult or complicated. 

If you follow my strategies, you will get more closed deals, because you’re going to be more judicious with your time, and gain a deeper understanding of what your proposal is designed to do for you. With that been said, let’s dive in so I can share what you need to do first to increase your close ratio for sales proposals!


Biggest Takeaways:

  • If you’re selling business to business, not all B2B sales require a proposal.
  • If you want to get your proposals accepted, you need to follow their instructions.
  • You do not do heavy lifting with a proposal.
  • Do NOT use a proposal in order to avoid negotiations.
  • You are the one that actually has to actively sell.
  • Your proposal is a part of the sales process.
  • Think more about which direction you are leaning towards.
  • Every step of the process is really about re-engaging, reinvigorating and re igniting the fact that you’re on the same page together with your prospective client.



  • How you position yourself when you are having to sell using proposals [02:50]
  • What to do if you’re selling business to business [03:48]
  • Why your proposals do not get accepted [04:36] 
  • 1st thing to do to Increase Your Close Ratio for Sales Proposals [05:12]
  • 2nd thing to do to Increase Your Close Ratio for Sales Proposals [06:02]
  • 3rd thing to do to Increase Your Close Ratio for Sales Proposals [06:25]
  • A great place to make sure that you clarify expectations [08:29]
  • Why you need to highlight your proposals [09:18]
  • Questions that allow you to have more certainty that the work and effort is actually going to seal the deal. [12:28]
  • The key components that we want to get done [15:59]
  • What to do if you need more help [19:36]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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