by Susan McVea | Dec 24, 2019 | Podcast
Biggest Takeaways:While 99% of the stuff that you give away free can be your best stuff, the structure, organization and implementation of it can’t be done for free.You need to make sure that your free offer directly complements your paid offer. This means that your...
by Susan McVea | Dec 10, 2019 | Podcast
Biggest Takeaways: Lead generation and prospecting, they are one in the same, as it both relates to your sales process. The reason for that is because the mechanism of creating leads is really designed to help you to prospect. If you’re talking to people who...
by Susan McVea | Dec 3, 2019 | Podcast
Biggest Takeaways: It really doesn’t matter what you’re selling. You need something to sell and you need somebody to buy it and that’s it. You can’t simply just build it and hope that they will come. Because even if you have a buyer, if you are...
by Susan McVea | Nov 27, 2019 | Podcast
Biggest Takeaways: Selling is not about lying. If you’re trying to convince people, it typically means you don’t believe in the product or service that you’re trying to sell. I always like to take the shortcut. I always like to take the proven path...
by Susan McVea | Nov 20, 2019 | Podcast
Biggest Takeaways: Selling is the opportunity for you to provide your service, programs, products and solution as a way for your customers to get the help that they need. The front end part of your sales process, which is the opening, is a combination of your...
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